Digital Marketing

Crafting cohesive marketing strategies that integrate various channels to create a unified brand message, driving engagement and conversions across multiple platforms.

Conducting in-depth market research to identify opportunities, understand customer needs, and guide product development strategies that resonate with your target audience.

Inbound marketing is about attracting the right audience to your brand by offering valuable content and experiences tailored to their needs. My approach includes:

  • Blog Writing: Crafting insightful and engaging blog posts that resonate with your audience, establishing your brand as an authority in your industry, and driving organic traffic to your website.
  • Keyword Research: Conducting comprehensive keyword research to identify the terms your target audience is searching for, ensuring your content ranks highly in search engine results.
  • Organic Traffic Optimization: Implementing strategies to boost organic traffic to your website, including optimizing on-page content, improving site structure, and leveraging long-tail keywords.

Outbound marketing focuses on reaching out to potential customers through targeted campaigns. My services in this area include:

  • Lead List Generation: Building targeted lead lists from databases like Apollo and ZoomInfo, ensuring you have access to high-quality prospects that match your ideal customer profile.
  • Lead Scraping: Using advanced tools and techniques to scrape leads from various online sources, helping you reach potential customers who may not be in traditional databases.
  • Audience Look-Alike Lists: Creating look-alike audiences based on your existing customer data, allowing you to target new prospects who share similar characteristics with your best customers.

Leverage the power of LinkedIn Ads and Meta Suite to reach your target audience with precision. I create and manage targeted campaigns on LinkedIn, driving high-quality leads and boosting brand awareness. With Meta Business Suite, I optimize your presence on Facebook and Instagram, crafting engaging ads that resonate with your audience and deliver measurable results across social platforms.

Enhancing your online visibility through strategic search engine optimization and webpage optimization techniques, ensuring your website ranks higher in search results and provides an exceptional user experience.

Managing Google Ads campaigns to maximize ROI, from keyword research and ad creation to performance tracking and optimization.

Developing and managing social media campaigns that align with your brand voice, engage your audience, and drive measurable results across platforms like LinkedIn, Facebook, Instagram, and more.

Creating and managing a strategic content calendar to ensure consistent and timely content delivery across all your digital channels, keeping your audience engaged and informed.

Developing and executing lead generation strategies that drive qualified leads and contribute to your business growth.

Providing comprehensive support for trade shows, from planning and execution to lead capture and post-event follow-up.

HubSpot CRM

Setting up HubSpot CRM to streamline your sales, marketing, and customer service processes, tailored to your specific business needs.

Designing and implementing efficient sales processes within HubSpot, optimizing every stage of the sales cycle to enhance lead conversion and customer retention.

  • Custom Property Setup: Tailoring CRM properties to align with your specific business needs, ensuring that all relevant customer information is accurately captured and easily accessible.
  • Property Optimization: Streamlining and optimizing existing CRM properties to enhance data accuracy, improve reporting, and support better decision-making.
  • Property Segmentation: Creating detailed segments based on CRM properties, allowing for more personalized and targeted marketing campaigns that resonate with specific customer groups.
  • Data Hygiene and Maintenance: Implementing best practices for data hygiene, including regular audits and updates, to ensure your CRM properties remain clean, organized, and effective in driving your business objectives.

Leveraging HubSpot’s automation tools to create seamless marketing workflows, ensuring timely and personalized communication with your prospects and customers.

Implementing lead scoring models to prioritize high-quality leads, enabling your sales team to focus on the most promising opportunities.

Building and managing sophisticated workflows and triggers within HubSpot, automating routine tasks, and ensuring your marketing and sales teams operate at peak efficiency.

Seamlessly integrating service widgets into your CRM, enhancing functionality and providing real-time insights that empower your team to deliver exceptional customer experiences.

Graphic Design

Creating visually compelling content that captures attention and communicates your brand message effectively, using industry-leading tools like Canva and Adobe Suite.

Editing high-quality videos that enhance your storytelling, engage your audience, and elevate your brand’s visual appeal.

Crafting a strong and cohesive brand identity is essential for making a lasting impression. I specialize in developing branding and visual identity solutions that reflect your brand’s core values and resonate with your target audience. From logo design to color schemes and typography, I ensure every visual element aligns with your brand’s message, creating a consistent and memorable experience across all platforms.

Delivering high-quality print materials is crucial for reinforcing your brand’s presence offline. I am well versed in Adobe Indesign, and can handle everything  from concept to final product, ensuring that your brochures, business cards, packaging, and other collateral are designed with precision and produced to the highest standards. My expertise ensures that your printed materials not only look great but also effectively communicate your brand’s message.

WordPress, Shopify, and HubSpot CMS

Developing and managing websites on platforms like WordPress, Shopify, and HubSpot CMS, ensuring they are optimized for performance, security, and user experience.

Widgets Management

Customizing and managing widgets to enhance your website’s functionality and user engagement, tailored to your specific business needs.

User Management

Managing user access and permissions across platforms like Microsoft Azure and HubSpot is critical for maintaining security and productivity. I handle the setup, management, and optimization of user accounts, ensuring that your team has the appropriate access levels while adhering to best practices in cybersecurity.

A smooth onboarding process is vital for new hires to integrate quickly and effectively. I design comprehensive onboarding journeys that include customized training schedules, resource access (SlideShare), and mentorship programs, ensuring new team members are well-prepared and aligned with your company’s goals from day one.

Streamlining your operational workflows can significantly improve team efficiency and output. I specialize in analyzing, designing, and implementing workflows that reduce bottlenecks, automate routine tasks, and enhance overall team performance, allowing your business to operate more smoothly and efficiently.

Providing your team with the right training materials is essential for continuous learning and development. I create engaging and informative training videos, along with comprehensive collateral, to support your team’s ongoing education and skill-building. These resources are tailored to your specific needs and designed to be easily accessible and digestible for your team.

Updated Certifications (2024)