Digital Marketing Specialist, March 2023 – March 2024

About
My impacts

Prosaris

Prosaris specializes in developing advanced ultrasonic leak management devices and software solutions tailored for industries utilizing compressed air. Their innovative technology is designed to conserve energy, reduce operational losses, and promote sustainable workflows in both industrial and hazardous environments. 

The flagship product, the OL1 device, visually identifies compressed air and gas leaks, providing real-time calculations of their energy, financial, and environmental impacts. The accompanying software analyzes these leaks, prioritizes repair efforts, and aids in qualifying for utility compressed air incentives. Prosaris is driven by a vision to simplify leak management, integrating it seamlessly into regular industrial workflows. This approach aims to ensure continuous improvement in energy conservation and safety across various sectors.

 

  • 300% Increase in LinkedIn Followers: Achieved through relevant, engaging content, and targeted ad campaigns.

  • 250% Increase in Organic Website Traffic: Driven by relevant articles, videos, and optimized SEO practices.

  • Increase in Average Engagement Time on Website: Resulted from publishing high-quality, informative content that resonates with the target audience.

  • Implementation and Training of Customer Success and Support Teams: Helped establish triggers, workflows and trained teams for customer success and customer support. 

  • Expansion of Distribution Channels: Contributions to increase distribution in North America and expanded to Europe, Asia, and South America through targeted ads and Email campaigns.

  • Design and Implementation of Marketing and Sales Support Portal: Designed and managed a secure portal for distribution partners to access updated marketing materials, improving collaboration and efficiency.

More about Prosaris

Strategy

Limited brand awareness and online presence. Based on our insights, the biggest USP for the product is that it is compact and attaches to a smartphone to visually locate leaks but 

Need for CRM to monitor and follow sales and marketing efforts and establish workflows for customer journeys.

Low lead generation activities with the website  look and relevant content.

Lack of established customer success and support team which affected conversions to multiple unit sales, and lifetime value of customers.

Need to increase distribution channel network and expand into untapped markets.

Limited brand awareness and online presence. Based on our insights, the biggest USP for the product is that it is compact and attaches to a smartphone to visually locate leaks but 

Need for CRM to monitor and follow sales and marketing efforts and establish workflows for customer journeys.

Low lead generation activities with the website  look and relevant content.

Lack of established customer success and support team which affected conversions to multiple unit sales, and lifetime value of customers.

Need to increase distribution channel network and expand into untapped markets.

To be an evolving affordable smart leak management solution that improves the industry’s standard for energy conservation.

“Strategic Leak Management”

“Focus on leaks that matter”

  1. Industrial Branding and Positioning:

    • Establish a strong brand identity through consistent messaging and visual elements across all platforms.
    • Position Prosaris as a leader in ultrasonic leak management and sustainability solutions.

  2. E-commerce Management:

    • Utilize Shopify to create an intuitive and user-friendly online store.
    • Optimize product listings and implement SEO strategies to increase visibility.

  3. Web Development and Management:

    • Develop and manage the website and subdomains using Shopify CMS, HubSpot CMS, and SharePoint.
    • Ensure a seamless user experience with regular updates and improvements.

  4. Email Marketing:

    • Implement targeted email campaigns using Apollo.io and HubSpot to nurture leads and maintain customer relationships.
    • Segment audiences to deliver personalized and relevant content.

  5. CRM Admin and Marketing Automations:

    • Administer and optimize HubSpot CRM for efficient lead management and marketing automations.
    • Utilize HubSpot certifications to stay updated with best practices.

  6. Design and Content Generation:

    • Create engaging content using Adobe Suite and Canva, including articles, videos, and infographics.
    • Develop visually appealing marketing materials that align with the brand.

  7. Lead Generation:

    • Leverage LinkedIn Campaign Manager and Google Ads for targeted lead-generation campaigns.
    • Provide digital support for trade shows to network and generate new business opportunities.

  8. Content Management and Reporting:

    • Use HubSpot and Google Analytics to track website performance and campaign effectiveness.
    • Regularly analyze data to refine strategies and improve results.
 

Rebuilding with Shopify!

Designed and managed website through Shopify CMS.

New website with updated product descriptions, company profile, e-commerce capabilities with multiple currency markets management and dynamic embedded maps, product demos and CTAs.

Setup of shop and management of multiple tier Saas product lines, smart leak detectors, and accessories in four different currency markets.

Prosaris Website design showcasing ecommerce capabilities

The pages, product descriptions, blogs are carefully optimized with SEO Keywords, gaining ranking for desirable keyword associations.

CTA’s and landing pages optimized for booking demos and collecting leads.

 

Categorized for easy navigation

Content Generation

All the creatives and marketing materials were designed using Canva and Adobe Suite

Branding picture with Prosaris8
Branding picture with Prosaris6
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Branding picture with Prosaris2
Branding picture with Prosaris1
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Front facing shot of OL1 in the case
  • Visual Content Creation: Designed engaging social media graphics, infographics, promotional materials, and presentations using Canva and Adobe Photoshop.
  • Graphic Design: Created high-quality graphics, logos, and icons with Adobe Illustrator, ensuring a professional and polished visual identity.
  • Print and Digital Media: Developed brochures, flyers, digital banners, and advertisements using Adobe InDesign, enhancing both online and offline marketing efforts.
  • Official Prosaris Brochure
  • Video Production: Produced and edited compelling marketing videos using Adobe Premiere Pro, contributing to effective social media, website, and presentation content
  • Demo Reels: Contributions to engaging and interactive demo reels with scripting, storyboards, and modern visual effects, ensuring captivating and professional representations of products and benefits.
  • Content Strategy: Developed and implemented a content strategy that aligns with the company’s marketing goals and audience interests using tools like keyword planner, HubSpot SEO tool, and SPFFU.
  • SEO Optimization: Ensured blog content was optimized for search engines, improving visibility and driving organic traffic.
  • Engaging Topics: Wrote articles on relevant topics such as “Harnessing the Power of Visual Storytelling in Digital Marketing” and “The Art of Content Creation: Best Practices and Tools for Marketers.”
  • Performance Analysis: Monitored blog performance using analytics tools to measure engagement, track reader behavior, and refine content strategy based on data-driven insights.

 

Sample Writing:

  • Brand Consistency: Ensured all visual content maintained a consistent brand look and feel, reinforcing the company’s visual identity.
  • Template Development: Created reusable templates for quotes, certain posts, emails, and marketing collateral, streamlining content creation processes and maintaining brand consistency.
  • Team Collaboration: Facilitated collaboration within the marketing team using Canva’s sharing and commenting features, ensuring seamless feedback and iteration on designs.
  • Skills Development: Provided training and support to team members on using Canva and content writing tools, enhancing the overall design capabilities of the marketing team.

Designed branded swag and created QR codes offering special deals to attract and engage attendees. Additionally, reprogrammed NFC leak tags to redirect to our product page and used them as giveaways at trade shows. These strategies effectively boosted visibility and enhanced brand awareness.

Customer Relationship Management : HubSpot

Setup and managed HubSpot CRM: Sales pipelines, campaign management, analytics, customer journeys, workflows, and CTA management.

HubSpot was the choice of CRM as it ticked many of the boxes for integrations, customer management, sales empowerment, customer support, webpage CTA, and campaign management.

  • Import, export, and maintain data.
  • Brand kits, customized  quotes, product management, and integrations with internal and external services.
  • Data clean up, Workflow management, Sales and Marketing reporting, Chat flows, and 
  • Create and manage email campaigns.
  • Optimize landing pages and lead forms.
  • Design automated workflows for lead nurturing.
  • Integrations for internal customer data, campaign adjectives and 3rd party services
  • Integrate with sales tools.
  • Lead management workflows.
  • Monitor and optimize the sales pipelines and automation.
  • Customized Quotes, sales automation triggers 
  • Set up dashboards to track performance.
  • Generate and present key metric reports.

Building customer pathways from sale to

Accordion Content

Contact

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Get In Touch

© 2022 Santosh Mariaselvam

Information

sdmariaselvam@gmail.com

(289) 893-2643

Halifax, NS Canada

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