The company had just been established and primarily needed a website, strategy for launch and brand awareness campaign. The realty was primarily going to exist in a online platform, and hence the website and application needed to stand out in terms of searches, information, infographics, geographical statistics, etc., based on current trends and facts effectively replacing a realtor explaining and convincing a consumer. Since there were no other realty that was like Crib Ji, we also needed to educate people and get a hype to drive web traffic to the website.

• Co-ordinated the project and implementing client side communication with Product development and web development teams.

• Formulated a launch strategy with campaigns in Social media marketing and Direct mail campaigns.

• Based on research data, formulated and designed the features the website should have to make it the go-to search place for consumers wishing to sell or buy properties.

• Conducted Quantity and Quality analysis for the website blueprints, alpha and beta tests in regards to features, colors, design and functionality.

• Built a landing page before launch with countdown timer to start generating a mailing list.

• Managed social media marketing thru Facebook Ads manager to drive web traffic to the site.

• Managed Direct mail and Social media campaign.