Digital Marketing Specialist, March 2023 – March 2024 About My impacts Prosaris Prosaris specializes in developing advanced ultrasonic leak management devices and software solutions tailored for industries utilizing compressed air. Their innovative technology is designed to conserve energy, reduce operational losses, and promote sustainable workflows in both industrial and hazardous environments. The flagship product, the OL1 device, visually identifies compressed air and gas leaks, providing real-time calculations of their energy, financial, and environmental impacts. The accompanying software analyzes these leaks, prioritizes repair efforts, and aids in qualifying for utility compressed air incentives. Prosaris is driven by a vision to simplify leak management, integrating it seamlessly into regular industrial workflows. This approach aims to ensure continuous improvement in energy conservation and safety across various sectors. 300% Increase in LinkedIn Followers: Achieved through relevant, engaging content, and targeted ad campaigns. 250% Increase in Organic Website Traffic: Driven by relevant articles, videos, and optimized SEO practices. Increase in Average Engagement Time on Website: Resulted from publishing high-quality, informative content that resonates with the target audience. Implementation and Training of Customer Success and Support Teams: Helped establish triggers, workflows and trained teams for customer success and customer support. Expansion of Distribution Channels: Contributions to increase distribution in North America and expanded to Europe, Asia, and South America through targeted ads and Email campaigns. Design and Implementation of Marketing and Sales Support Portal: Designed and managed a secure portal for distribution partners to access updated marketing materials, improving collaboration and efficiency. More about Prosaris Strategy Challenges Limited brand awareness and online presence. Based on our insights, the biggest USP for the product is that it is compact and attaches to a smartphone to visually locate leaks but Need for CRM to monitor and follow sales and marketing efforts and establish workflows for customer journeys. Low lead generation activities with the website look and relevant content. Lack of established customer success and support team which affected conversions to multiple unit sales, and lifetime value of customers. Need to increase distribution channel network and expand into untapped markets. Goals Limited brand awareness and online presence. Based on our insights, the biggest USP for the product is that it is compact and attaches to a smartphone to visually locate leaks but Need for CRM to monitor and follow sales and marketing efforts and establish workflows for customer journeys. Low lead generation activities with the website look and relevant content. Lack of established customer success and support team which affected conversions to multiple unit sales, and lifetime value of customers. Need to increase distribution channel network and expand into untapped markets. Positioning Statement To be an evolving affordable smart leak management solution that improves the industry’s standard for energy conservation. Brand Tagline “Strategic Leak Management” Big Idea “Focus on leaks that matter” Execution Industrial Branding and Positioning: Establish a strong brand identity through consistent messaging and visual elements across all platforms. Position Prosaris as a leader in ultrasonic leak management and sustainability solutions. E-commerce Management: Utilize Shopify to create an intuitive and user-friendly online store. Optimize product listings and implement SEO strategies to increase visibility. Web Development and Management: Develop and manage the website and subdomains using Shopify CMS, HubSpot CMS, and SharePoint. Ensure a seamless user experience with regular updates and improvements. Email Marketing: Implement targeted email campaigns using Apollo.io and HubSpot to nurture leads and maintain customer relationships. Segment audiences to deliver personalized and relevant content. CRM Admin and Marketing Automations: Administer and optimize HubSpot CRM for efficient lead management and marketing automations. Utilize HubSpot certifications to stay updated with best practices. Design and Content Generation: Create engaging content using Adobe Suite and Canva, including articles, videos, and infographics. Develop visually appealing marketing materials that align with the brand. Lead Generation: Leverage LinkedIn Campaign Manager and Google Ads for targeted lead-generation campaigns. Provide digital support for trade shows to network and generate new business opportunities. Content Management and Reporting: Use HubSpot and Google Analytics to track website performance and campaign effectiveness. Regularly analyze data to refine strategies and improve results. Rebuilding with Shopify! Designed and managed website through Shopify CMS. New website with updated product descriptions, company profile, e-commerce capabilities with multiple currency markets management and dynamic embedded maps, product demos and CTAs. E-com across the globe Setup of shop and management of multiple tier Saas product lines, smart leak detectors, and accessories in four different currency markets. Optimized SEO and Blog The pages, product descriptions, blogs are carefully optimized with SEO Keywords, gaining ranking for desirable keyword associations. Lead Generation CTA’s and landing pages optimized for booking demos and collecting leads. Footer Categorized for easy navigation Content Generation All the creatives and marketing materials were designed using Canva and Adobe Suite https://www.youtube.com/watch?v=XVys3GGWOxghttps://www.youtube.com/watch?v=-GToynR47DUhttps://www.youtube.com/watch?v=G6xHWA3I8qw Content Generation Visual Content Creation: Designed engaging social media graphics, infographics, promotional materials, and presentations using Canva and Adobe Photoshop. Graphic Design: Created high-quality graphics, logos, and icons with Adobe Illustrator, ensuring a professional and polished visual identity. Print and Digital Media: Developed brochures, flyers, digital banners, and advertisements using Adobe InDesign, enhancing both online and offline marketing efforts. Official Prosaris Brochure Video Editing Video Production: Produced and edited compelling marketing videos using Adobe Premiere Pro, contributing to effective social media, website, and presentation content Demo Reels: Contributions to engaging and interactive demo reels with scripting, storyboards, and modern visual effects, ensuring captivating and professional representations of products and benefits. Blog Writing Content Strategy: Developed and implemented a content strategy that aligns with the company’s marketing goals and audience interests using tools like keyword planner, HubSpot SEO tool, and SPFFU. SEO Optimization: Ensured blog content was optimized for search engines, improving visibility and driving organic traffic. Engaging Topics: Wrote articles on relevant topics such as “Harnessing the Power of Visual Storytelling in Digital Marketing” and “The Art of Content Creation: Best Practices and Tools for Marketers.” Performance Analysis: Monitored blog performance using analytics tools to measure engagement, track reader behavior, and refine content strategy based on data-driven insights. Sample Writing:
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