Advantage Car and truck rentals have been renting cars and trucks since January 1984. We have completed more than 3 million rental agreements since 1984. We, for the most part, operate the same cars as other car rental companies but where many companies read the corporate policy to their renters and staff, our representatives call for instruction, assistance or permission to bend or move a policy due to circumstance or ask another to get involved with the renter’s particular need “In The End … Service Wins”. By the nature of our business, we deliver daily a great number of cars to dealerships, body shops, accident scenes, commercial businesses and we pick up and return retail renters frequently; we are in the business of delivering service through the pickup of renters and the delivery of vehicles.

The company was based in Toronto and has been established as one of the longest running car rentals in the GTA area. After the arrival of international competitors such as ‘Enterprise’, ‘Budget’, ‘Avis’, the corporate relationships the company held started to dwindle. The retail market was segregated into loyal customers and visitors/customers looking for the cheapest rentals. The pride of Advantage rentals was their above and beyond customer service, which was not realized or reflected in their campaigns against the race for being the most affordable rental. While the goal remained to get the numbers up, the idea of CRM, and loyalty benefits only existed at a branch level.

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© 2022 Santosh Mariaselvam

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sdmariaselvam@gmail.com

(289) 893-2643

Halifax, NS Canada

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