My Story

I am a dedicated and imaginative marketing professional with a deep passion for finding creative solutions to complex challenges. I have a tremendous interest in working on projects related to Industrial Reliability and Sustainability.

My strengths are rooted in creating a strong brand identity, enhancing visibility, fueling lead generation, and fostering engagement through strategic marketing initiatives. My dedication lies in delivering maximum value from investments through innovative and straightforward approaches, always aiming to make a meaningful impact on organizational growth and success.

Experience

2023-2024

Digital Marketing Specialist

Brand Identity & Online Presence
  • Established and managed Prosaris's brand identity across various online platforms and marketing channels.
  • Increased LinkedIn followers by 300% and average engagement with each post.
Website & Technical Management
  • Designed and managed the company website using Shopify CMS for e-commerce capabilities, with CTA management using HubSpot. 
  • Spearheaded the initiative for a new interactive demo reel to increase product awareness, interest, and leads.
  • Managed and improved site performance and content quality using Google Analytics, Page Speed insights, HubSpot and Google Keyword Planner.
Lead Generation & Traffic
  • Enhanced lead generation and organic traffic through the strategic implementation of SEO, keyword research, and content marketing, utilizing Google Analytics and HubSpot for data-driven insights and performance tracking.
  • Drove relevant website traffic by 250% through targeted keywords and PPC campaigns.
  • Utilized Google Ads and LinkedIn Ads, leading to a 50% increase in lead generation efforts and 300% increase in website traffic and product awareness.
Trade Shows & Marketing Support
  • Supported trade shows by generating leads through landing pages, email marketing, creative giveaways, and sales collateral.
  • Custom HTML redirects to the product site directly from our NFC leak tags that were repurposed for marketing giveaways at tradeshow events. 
  • QR codes and coupon codes for exclusive tradeshow discounts.
Customer Support & CRM Management
  • Spearheaded the initiative to build and train Customer Support and Customer Success teams.
  • Implemented and managed a HubSpot CRM, building sales pipelines, business operations, and marketing automations.
Distributor Management
  • Established and managed a secure distributor portal through SharePoint, providing distributors with access to all the essential marketing and sales collaterals, product pipelines, launch timelines, and distributor's support center.
2020-2021

Marketing and Business Development Manager

 

Designed and optimized the new website for the school with optimized keywords, engaging content and online payment capabilities.

Modified and implemented the marketing calendar with new engaging contenet leading to 400% Increase in web traffic, with 50% less spend on paid media.

Implemented an efficient reporting structure, and a review system for performance evaluation to foster positive feedback communication.

Created new roles for a councilor, and introduced a new social crafts program to support engagement and stress management.

Launched a series of targeted marketing campaigns that increased lead generation by 35% within six months, utilizing CRM software, email marketing tools, and data analytics to track and optimize performance.

2019

Corporate Accounts Manager

 

Managed existing clients and encouraged them to a re-purchase through building better relationships, effective communications, and occasional discounts and incentives.

Signed on with 4 new dealerships by building relationships, 12 new production companies, and 5 new corporate offices which brought in revenue on a regular basis.

Managed direct mail, strategic targeting, different stages in the sale funnel, business-to-business marketing, lead generation, and Email marketing.

Designed company-wide sales and marketing collaterals like booklets, price sheets, stickers. insurance upsell posters and pull-up banners. 

2017-2018

Graphic Designer

 

Developing Real Estate collaterals in forms of landing pages, booklets, postcards, brochures, business cards, logos, banners, OOH displays, and digital displays.

Create and manage websites, social media pages for clients and post active listings on their pages.

Coordinate all aspects of print production, and audio-visual or electronic materials, such as media used for websites, social media, and interactive terminals.

Photo and Video editing to support real estate sales collateral on digital and printed content.

Education

Diploma in Creative Advertising

Graduated with Honors
Winning pitch Direct Email Campaign, 2016
Runner-ups in IMC campaign pitch to Leo Burnett
Was a part of Newyork Adweek Conference, 2015

Bachelor's in Visual Communications

Dissertation on video resumes and safety on roads.
Played for college badminton and cricket teams.
Topped with 95 % in 3D Graphics and Documentary.
Cultural events visual media coordinator.
Sports Secretary for departmental sports.

Noteworthy

Contributing currently to Rebranding, web design, SEO best practices, and  lead generation. (2022)

Contributed to Website development, SEO and primary photographs for the website and marketing packets.

Creative Internship on Graphic designing for 2 months from December 2015 to January 2016. Gained valuable experience designing display ads, social media posters, branding, and print production.

Working with leading Social Media Influencers: Contributed to content creation, social media promotions and strategy.

Awarded with title and a bursary to the most promising international student of Seneca 2015.

Worked as a wedding photographer for one year. Contributed as a primary, and secondary photographer, client management, and post-production.

Creative Internship on Art direction. Gained valuable hands-on experience working with SPA furniture, Cavinkare, and Unilever India. (2012)

Contributed to the fundraising campaign ad by working on video production and social media banners. (2009)

Contact

Got a project in mind?
Let's Talk!

Get In Touch

© 2022 Santosh Mariaselvam

Information

sdmariaselvam@gmail.com

(289) 893-2643

Halifax, NS Canada

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