About – Santosh Mariaselvam

My Story

I am a dedicated and imaginative marketing professional with a deep passion for finding creative solutions to complex challenges. I have a tremendous interest in working on projects related to Industrial Reliability and Sustainability.

My strengths are rooted in creating a strong brand identity, enhancing visibility, fueling lead generation, and fostering engagement through strategic marketing initiatives. My dedication lies in delivering maximum value from investments through innovative and straightforward approaches, always aiming to make a meaningful impact on organizational growth and success.

My Recent Experience

Prosaris, Halifax CA (March 2023 – 2024)

Marketing Specialist

My Role

Industrial Branding and Positioning (Digital Marketing)
E-commerce Management – Shopify
Web Development and Management: Shopify CMS, HubSpot CMS, Sharepoint
Email Marketing: Apollo.io and HubSpot
CRM Admin and Marketing Automations: HubSpot (Certified 2023, 2024)
Design and Content Generation: Adobe Suite, Canva, and
Lead Generation: LinkedIn Campaign Manager, Google Ads and Trade Shows
Content Management and Reporting: HubSpot and Google Analytics

Highlights

300% increase in LinkedIn followers.
Increased organic relevant website traffic by 250%.
Increase in Avg.engagement time on website through relevant articles and videos. Up to 90,000 views on demo reels.
Implementation and training of Customer Success and Customer Support teams and workflows.
Increased North American distribution channels while expanding to Europe, Asia and South America.
Design and implementation of Marketing and Sales support portal for distribution partners to get associated updated collaterals.

Noteworthy

Knom Adventures, Halifax

Contributing currently to Rebranding, web design, SEO best practices, and lead generation. (2022)

Strategic Marketing Council, Toronto

Contributed to Website development, SEO and primary photographs for the website and marketing packets.

Digital Media Lab, Toronto

Creative Internship on Graphic designing for 2 months from December 2015 to January 2016. Gained valuable experience designing display ads, social media posters, branding, and print production.

KitchenGuerilla and KrishKreations, Toronto

Working with leading Social Media Influencers: Contributed to content creation, social media promotions and strategy.

International Student Award, Seneca

Awarded with title and a bursary to the most promising international student of Seneca 2015.

Redefined Arts, Toronto

Worked as a wedding photographer for one year. Contributed as a primary, and secondary photographer, client management, and post-production.

Ogilvy and Mather, Chennai, IN

Creative Internship on Art direction. Gained valuable hands-on experience working with SPA furniture, Cavinkare, and Unilever India. (2012)

Forgotten Children, India

Contributed to the fundraising campaign ad by working on video production and social media banners. (2009)