Prosaris
Prosaris specializes in developing advanced ultrasonic leak management devices and software solutions tailored for industries utilizing compressed air. Their innovative technology is designed to conserve energy, reduce operational losses, and promote sustainable workflows in both industrial and hazardous environments.
The flagship product, the OL1 device, visually identifies compressed air and gas leaks, providing real-time calculations of their energy, financial, and environmental impacts. The accompanying software analyzes these leaks, prioritizes repair efforts, and aids in qualifying for utility compressed air incentives. Prosaris is driven by a vision to simplify leak management, integrating it seamlessly into regular industrial workflows. This approach aims to ensure continuous improvement in energy conservation and safety across various sectors.
300% Increase in LinkedIn Followers: Achieved through relevant, engaging content, and targeted ad campaigns.
250% Increase in Organic Website Traffic: Driven by relevant articles, videos, and optimized SEO practices.
Increase in Average Engagement Time on Website: Resulted from publishing high-quality, informative content that resonates with the target audience.
Implementation and Training of Customer Success and Support Teams: Helped establish triggers, workflows and trained teams for customer success and customer support.
Expansion of Distribution Channels: Contributions to increase distribution in North America and expanded to Europe, Asia, and South America through targeted ads and Email campaigns.
Design and Implementation of Marketing and Sales Support Portal: Designed and managed a secure portal for distribution partners to access updated marketing materials, improving collaboration and efficiency.
Limited brand awareness and online presence. Based on our insights, the biggest USP for the product is that it is compact and attaches to a smartphone to visually locate leaks but
Need for CRM to monitor and follow sales and marketing efforts and establish workflows for customer journeys.
Low lead generation activities with the website look and relevant content.
Lack of established customer success and support team which affected conversions to multiple unit sales, and lifetime value of customers.
Need to increase distribution channel network and expand into untapped markets.
Limited brand awareness and online presence. Based on our insights, the biggest USP for the product is that it is compact and attaches to a smartphone to visually locate leaks but
Need for CRM to monitor and follow sales and marketing efforts and establish workflows for customer journeys.
Low lead generation activities with the website look and relevant content.
Lack of established customer success and support team which affected conversions to multiple unit sales, and lifetime value of customers.
Need to increase distribution channel network and expand into untapped markets.
To be an evolving affordable smart leak management solution that improves the industry’s standard for energy conservation.
“Strategic Leak Management”
“Focus on leaks that matter”
Industrial Branding and Positioning:
E-commerce Management:
Web Development and Management:
Email Marketing:
CRM Admin and Marketing Automations:
Design and Content Generation:
Lead Generation:
Content Management and Reporting:
Designed and managed website through Shopify CMS.
New website with updated product descriptions, company profile, e-commerce capabilities with multiple currency markets management and dynamic embedded maps, product demos and CTAs.
Setup of shop and management of multiple tier Saas product lines, smart leak detectors, and accessories in four different currency markets.
The pages, product descriptions, blogs are carefully optimized with SEO Keywords, gaining ranking for desirable keyword associations.
CTA’s and landing pages optimized for booking demos and collecting leads.
Categorized for easy navigation
All the creatives and marketing materials were designed using Canva and Adobe Suite
Sample Writing:
Designed branded swag and created QR codes offering special deals to attract and engage attendees. Additionally, reprogrammed NFC leak tags to redirect to our product page and used them as giveaways at trade shows. These strategies effectively boosted visibility and enhanced brand awareness.
Setup and managed HubSpot CRM: Sales pipelines, campaign management, analytics, customer journeys, workflows, and CTA management.
HubSpot was the choice of CRM as it ticked many of the boxes for integrations, customer management, sales empowerment, customer support, webpage CTA, and campaign management.
Building customer pathways from sale to
© 2022 Santosh Mariaselvam
sdmariaselvam@gmail.com
(289) 893-2643
Halifax, NS Canada
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